Enfamil: Infant Nutrition
Fueling the wonder of the most important person
To launch Enfamil's new platform, "Fuel the Wonder," we helped the baby formula brand spark a national debate about who the most important person in the world is.
An online video invited people to post their #MostImportantPerson on Instagram and to visit Enfamil.com.
Redesigning the Enfamil Brand
The new Enfamil brand was created to work for all Enfamil products, but most importantly to focus on the baby’s health.
Mccann Health 2018-2019
My role was Senior Art Director working with a large team on their product campaigns, and the launch campaign. I was tasked with art direction and photography exploration, and ideate and design different materials. For their products, we composed key visuals, copy and art, and create decks that included social posts, OLVs, display banners, POS. I also attended shoots, and supervised productions and content development.
ASSOCIATE CREATIVE DIRECTOR: Lizzie Wilson, Annie Elliott, Neil Ramanan, Tanya Mishu
CREATIVE DIRECTOR: Katherine Kuni
GROUP CREATIVE DIRECTOR: Josh Grossberg, Nadia Kamran
EXECUTIVE CREATIVE DIRECTOR: Stephanie Berman
GROUP EXECUTIVE CREATIVE DIRECTOR: Cinzia Crociani
GLOBAL EXECUTIVE CREATIVE DIRECTOR: John Mescall
CHIEF CREATIVE OFFICER: Tom Murphy
ACCOUNT DIRECTOR: Michelle Hartmann, Nicole Li