Facing Psoriasis
People with psoriasis struggle with their self-image and often feel isolated and confused when searching for treatment. Tremfya, a new psoriasis treatment with great results, wanted to give the psoriasis community a voice, and share their experiences with an illness that is usually shrouded in embarrassment.
Tell it like it is
We gave the internet-stage to post-treatment patients and asked them to be straight forward.
These OLVs showed up for people interested in Psoriasis, and drove them to the brand’s website where people receive tips on how to start your own conversation with you dermatologist, watch long form patient testimonials, and learn more about the treatment journey. The campaign was also integrated in CRM and in doctor’s offices.
Mccann Health 2018-2019
My role: Senior art director on the Janssen account. My partner and I came up with the ideas, and developed the campaign style, that became the brand image. We also developed the patient journey with the brand, starting with social media to then to brand website.
Art Directors: Nicole Meyer, Charbel Sawane
Copywriter: Sage Romano
Creative Director: Toby Trygg
Production house: MMS
Post Production: Chimney