Bank Audi
Clear All the Way
Understanding the terms is often the most complicated part of taking out a loan. Bank Audi wanted to demystify the process of taking out auto, home, and other personal loans.
We launched the “Clear all the way” campaign with the paper animated story of a couple's journey to buy a home.
To make sure people understand the process, we ran targeted youtube pre-roll, print OOH, social and digital ads to invite people to the YouTube channel where the bank offered paper animated tips.
Leo Burnett 2014
My role: Senior Art Director. I worked on many Bank Audi campaigns. For the “Clear Loans” paper campaign, I came up with ideas, created art direction, and followed up on the final production of 11 animated tips, and 5 outdoor visuals. We also designed in office printed materials and radio spots.
Art Directors: Marc Maftoum
Copywriter: Grace Kassab
Senior Art Directors: Krystel Hosh, Charbel Sawane
Creative Director: Wissam Mattar, Odile Riachi
Animation house: Caustik