Tinol: Safe Paint
Whether it's fresh or decaying, research shows that chemical-based paint emits toxic fumes that are harmful to humans. Tinol, a paint company, turned it's chemicals-based paint to water-based paint, and wants families to switch to cleaner environments.
With an OLV and OOH campaign, we launched their new products and purpose: “Move to safe paint”.
We worked with illustrators and animators to create the toy characters, and animate them in. This video was produced, shot and post produced in Belgrade with DrFried.
We also created a “live in safe colors” digital and print OOH ads with 3 different living spaces.
Leo Burnett 2012-2013
My role: Senior art director. We worked with strategy team and the client on the purpose and creative ideas. We developed the scripts and the art direction style, and followed up on production. This film was produced in Belgrade, with Fried.tv.
Art Directors: Marc Maftoum
Senior Art Director: Charbel Sawane
Senior Copywriter: Samer Zoueihid
Executive Creative Director: Malek Ghorayeb
Production: Fried.tv Belgrade