Trident Everlasting: Longer than forever
Trident Everlasting claims its taste lasts for more than 6 hours. I don’t like chewing gum myself, but my cousin took one in 2014 and he's still chewing on it today! (Jk)
We wanted to assure gum-chewers that this is the one, and associate the gum with everyday things that last a long time—like med school. With “Longer than Forever” idea and stretchy mouthwatering gum visuals we launched an OOH lead campaign, with OLV, radio spots, and social content.
These campaign visuals ran on print and digital OOH, and on social media.
We also sponsored a David Guetta event and we created custom messages, like “Queeing” by the bathrooms and bars. We also created gum animations that ran on the big screen on stage.
Radio Spots
We also created spots that ran on the local radio, and music streaming services.
Leo Burnett 2013
My role: Senior art director. We came up with ideas and art direction, and presented to our client. We then followed up on the production of the campaign and the event.
Senior Copywriter: Samer Zoueihid
Senior Art Director: Charbel Sawane
Executive Creative Director: Areej Mahmoud
Production: Freelance digital artist, Belgrade